Fairy – a specialty store dealing in ladies’ fashion jewellery, accessories, cosmetics, perfumes, bags and personal care items has been the hotspot for many women shoppers in the city. It was opened on May 16, 2013 and is run by V.N. Jayakrishnan and Mini Jayakrishnan, who acts as the Director. Since its inception the store has delivered on its promise of affordable and quality products. It has delighted the womenfolk of town with various trendy things like jhumkaa earrings, handmade terracotta jewellery, unique clutches and much more. With a company tagline that reinforces this proposition, the store has truly come of age in its market segment. Catering to women of all ages, Fairy brings you all the essential accessories and employs a warm and welcoming staff. It’s a division of Baba Enterprise which has been in operation for half a century. Baba enterprise has been the market leader in photographic needs and camera retail in the city. The Fairy store is located near Babas, the complete photo studio, near Overbridge, Pazhavangadi, M.G. Road, Trivandrum.